Research on motivational factors for journalists to work in adverse circumstances

Abstract

This study investigates the motivational factors within Pakistani journalists. That keep them committed to their profession despite the problems they face such as job insecurity, low wages, psychological stress, and the personal safety threats. Qualitative approach was taken out as a research design; eight semi-structured interviews were conducted within journalist form electronic and print media. Thematically analyzing the interviews, the study revealed that intrinsic motivations such as passion for truth, desire to create social change and idealism helped them sustain their professional dedication. Some other non-monetary benefits which includes public recognition, access to decision-makers and also sense of power associated with journalism emerged as a significant motivator. Although there was some dissatisfaction among the participants because of irregular salaries, lack of organizational support, their professional identity and commitment to informing the public outweighed financial disincentives. The findings suggest that intrinsic and social motivations play a larger role than extrinsic rewards in driving persistence. The study recommends that media managers provide greater financial and institutional support to enhance journalists’ organizational loyalty and well-being, ultimately contributing to a stronger and more responsible media landscape.